SaaS GTM work is stuck in Yesterday. We're here to fix that.

The HeadsUp AI App and Browser Extension prioritizes leads, identifies expansion opportunities, and calls out churn risk for GTM SaaS teams at companies like Dialpad, Matillion, and Contentful.

What do we mean?

SaaS GTM teams are sitting on a gold mine of potential revenue — the tons of users you have. Who, when, and how to best upsell and expand is your million-dollar question. In theory, your usage data should give you all you need to nail this. You should be converting leads and expanding revenue left right and center.

But GTM teams find themselves stuck in Yesterday because they struggle to conduct data-driven GTM motions without getting engineers involved. You often rely on a bunch of cobbled-together tooling.

That's where we come in. HeadsUp exists to usher sales, marketing, growth, and CS teams into the Tomorrow of software GTM. No more digging through data, and second-guessing your way forward.

Get To Know The Team

We're seasoned SaaS operators that built at scale at Facebook, Google, FiscalNote, and in highly regulated and secure industries.

Earl Lee

Earl Lee

CEO & Co-Founder
FiscalNote
Google
Yale
Leo Li

Leo Li

Engineering
Backyard
Playtika
Aditya Yadav

Aditya Yadav

Data Science
Shuttl
IIT
Chase Martin

Chase Martin

Engineering
Truepill
AdColony
Citi
Michael Touchton

Michael Touchton

Operations
HEC Montréal
Ross Boberg

Ross Boberg

Data Science
Facebook
UC Berkeley
Zaelyn Ng

Zaelyn Ng

Product Design
NUS
Paweł Cejrowski

Paweł Cejrowski

Engineering
Tapad
Nordea
Zev Lebowitz

Zev Lebowitz

Sales Engineering
Google
Looker
Momo Ong

Momo Ong

Co-Founder
FiscalNote
Facebook
Ashris Choudhury

Ashris Choudhury

Engineering
IIT
BharatPe
Mitchell Tan

Mitchell Tan

GTM
Yale
Quantum
Piotr Lisowski

Piotr Lisowski

Engineering
Tapad
Azimo
Felix Garcia Borrego

Felix Garcia Borrego

Engineering
VMware
Nitro
Anastasia Kucherova

Anastasia Kucherova

Engineering
Step
HANDS.RU
Lazar Grnarov

Lazar Grnarov

Engineering
IQVIA
Cognism
Katia Rubio

Katia Rubio

Operations
Splash Squad
True North

HeadsUp is
SOC 2 Type II Certified

Secure & Compliant
SOC 2 Type 2 certified. GDPR, CCPA, Pen test

Ready to level-up your product led sales?