Product Led Sales is stuck in Yesterday. We're here to fix that.

The idea of product-led growth should spell a completely new Tomorrow for software sales. But unfortunately, in many PLG sales teams today, the way things work is still stuck in Yesterday. We want to get sales teams to tomorrow.

What do we mean?

PLG sales teams are sitting on a gold mine of potential revenue — the tons of free or trial users you have. Who, when, and how to best upsell is your million-dollar question. In theory, your usage data should give you all you need to nail this. With the precision of data, you should be killing it with your conversion rates.

But PLG sales teams find themselves stuck in Yesterday because they struggle to achieve the precision of data-driven sales without getting the engineers involved, or because they rely on a bunch of half-baked tools that someone cobbled together.

That's where we come in. HeadsUp exists to usher sales teams into the Tomorrow of Product-Led, starting Today. We're bringing an end to all digging through data, second guessing, and gut-feeling your way through sales.

Get To Know The Team

We're seasoned SaaS operators that built at scale at Facebook, Amazon and in highly regulated and secure industries.

Earl Lee

Earl Lee

CEO & Co-Founder
FiscalNote
Google
Yale
Momo Ong

Momo Ong

Co-Founder
FiscalNote
Facebook
Princeton
Justin Hegyi

Justin Hegyi

Software engineer
FiscalNote
Amazon
Dev Shah

Dev Shah

Software engineer
FiscalNote
Carnegie Mellon
Nathan Wangliao

Nathan Wangliao

Business operations
McKinsey
University of Cambridge
Samuel Maynard

Samuel Maynard

Software engineer
Microsoft
Square

HeadsUp is
SOC 2 Type II Certified

Secure & Compliant
SOC 2 Type 2 certified. GDPR, CCPA, Pen test

Ready to level-up your product led sales?