Product Led Sales is stuck in Yesterday. We're here to fix that.

The idea of product-led growth should spell a completely new future for software sales. But unfortunately, in many product-led sales teams, the way things work is still stuck in Yesterday. We want to get sales teams to Tomorrow.

What do we mean?

Product-led sales teams are sitting on a gold mine of potential revenue — the tons of users you have. Who, when, and how to best upsell is your million-dollar question. In theory, your usage data should give you all you need to nail this. You should be converting leads left right and centre.

But PLG sales teams find themselves stuck in Yesterday because they struggle to conduct data-driven sales without getting the engineers involved. You often rely on a bunch of cobbled-together tooling.

That's where we come in. HeadsUp exists to usher sales teams into the Tomorrow of Product-Led Sales. No more digging through data, and second-guessing your way through sales.

Get To Know The Team

We're seasoned SaaS operators that built at scale at Facebook, Amazon and in highly regulated and secure industries.

Earl Lee

Earl Lee

CEO & Co-Founder
FiscalNote
Google
Yale
Momo Ong

Momo Ong

Co-Founder
FiscalNote
Facebook
Justin Hegyi

Justin Hegyi

Engineering
FiscalNote
Amazon
Dev Shah

Dev Shah

Engineering
FiscalNote
Carnegie Mellon
Nathan Wangliao

Nathan Wangliao

Business operations
McKinsey
Cambridge
Samuel Maynard

Samuel Maynard

Engineering
Microsoft
Square
Vanessa Knecht

Vanessa Knecht

Revenue
Fiscalnote
Uber
Yeo Eng Heng

Yeo Eng Heng

Product
Kyte
NUS
Ashris Choudhury

Ashris Choudhury

Engineering
IIT
BharatPe
Leo Li

Leo Li

Engineering
Backyard
Playtika
Denis Sokolov

Denis Sokolov

Engineering
Theorem
Zenitech
Ryan McMaster

Ryan McMaster

Design
Chorus.ai
SaaStr

HeadsUp is
SOC 2 Type II Certified

Secure & Compliant
SOC 2 Type 2 certified. GDPR, CCPA, Pen test

Ready to level-up your product led sales?