Product Led Sales is stuck in Yesterday. We're here to fix that.

The idea of product-led growth should spell a completely new future for software sales. But unfortunately, in many product-led sales teams, the way things work is still stuck in Yesterday. We want to get sales teams to Tomorrow.

What do we mean?

Product-led sales teams are sitting on a gold mine of potential revenue — the tons of users you have. Who, when, and how to best upsell is your million-dollar question. In theory, your usage data should give you all you need to nail this. You should be converting leads left right and centre.

But PLG sales teams find themselves stuck in Yesterday because they struggle to conduct data-driven sales without getting the engineers involved. You often rely on a bunch of cobbled-together tooling.

That's where we come in. HeadsUp exists to usher sales teams into the Tomorrow of Product-Led Sales. No more digging through data, and second-guessing your way through sales.

Get To Know The Team

We're seasoned SaaS operators that built at scale at Facebook, Amazon, Google, Microsoft, and in highly regulated and secure industries.

Earl Lee

Earl Lee

CEO & Co-Founder
FiscalNote
Google
Yale
Yeo Eng Heng

Yeo Eng Heng

Product
Kyte
NUS
Leo Li

Leo Li

Engineering
Backyard
Playtika
Chase Martin

Chase Martin

Engineering
Truepill
AdColony
Citi
Mitchell Tan

Mitchell Tan

GTM
Yale
Quantum
Piotr Lisowski

Piotr Lisowski

Engineering
Tapad
Azimo
Zaelyn Ng

Zaelyn Ng

Product Design
NUS
Ross Boberg

Ross Boberg

Data Science
Facebook
UC Berkeley
Paweł Cejrowski

Paweł Cejrowski

Engineering
Tapad
Nordea
Momo Ong

Momo Ong

Co-Founder
FiscalNote
Facebook
Nathan Wangliao

Nathan Wangliao

GTM
McKinsey
Cambridge
Ashris Choudhury

Ashris Choudhury

Engineering
IIT
BharatPe
Aditya Yadav

Aditya Yadav

Data Science
Shuttl
IIT
Michael Touchton

Michael Touchton

Operations
HEC Montréal
Felix Garcia Borrego

Felix Garcia Borrego

Engineering
VMware
Nitro
Anastasia Kucherova

Anastasia Kucherova

Engineering
Step
HANDS.RU
Lazar Grnarov

Lazar Grnarov

Engineering
IQVIA
Cognism
Zev Lebowitz

Zev Lebowitz

Sales Engineering
Google
Looker
Katia Rubio

Katia Rubio

Operations
Splash Squad
True North

HeadsUp is
SOC 2 Type II Certified

Secure & Compliant
SOC 2 Type 2 certified. GDPR, CCPA, Pen test

Ready to level-up your product led sales?