In this primer, we’ve compiled a list of great articles and podcasts on product-led growth, and how go-to-market teams adapt to complement the product in PLG companies.
Overview
- What is product-led growth? – OpenView Partners
- Product-Led Growth (PLG) CRM — A Primer – Astasia Myers (Redpoint Ventures)
- Product-Led Growth (PLG) CRM: Hype or the next big thing? – Nathan Wangliao (HeadsUp.ai)
Articles
- Freemium vs Free Trial: Which is Better for SaaS Startups? – David Sacks (Ex-founder/CEO of Yammer)
- Your Product Sells Itself. Now Hire Sales. – Kyle Poyar (OpenView)
- The Product-Led-Growth (PLG) Playbook for B2B Startups. – Mark Roberge (Stage 2 Capital)
- The Product Led Growth stack – Franciska Dethlefsen (Iteratively)
- How Guru Layers Human Touchpoints Onto a Strong Self-Service Model – Sam Richard (OpenView)
- Beginner’s Guide to Product Qualified Leads (PQL) – Wes Bush (ProductLed)
Podcasts
- Making Sales Less Combative – Kyle Poyar and Sean Fanning (OpenView)
- Enterprise vs. Product-Led Sales – Leandra Fishman (Intercom)
- How to unlock a product-led approach to marketing, sales and growth – Blake Bartlett (OpenView)
