Segment’s Founder Calvin French-Owen Shares His Framework for Deciding If You Should Be Product-Led

Nathan Wangliao1 min read
Listen on:
applespotifygoogleovercastamazoncastro

Join thousands of your peers and subscribe to our upcoming interviews

Segment sold to Twilio for $3.2B last year, making it one of the biggest SaaS acquisitions. 

In this episode, Segment’s founder Calvin French-Owen joined us to discuss:

  • How Segment found go-to-market success in its early days
  • Why Calvin decided to open up Segment’s product and make it self-serve
  • The 3 main reasons for starting a product-led motion for your product
  • What Calvin is going to work on next (hint: it’s not B2B SaaS)

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly

Subscribe

Latest articles

5 Steps for Using Product Qualified Leads (& Why PQLs Win)

In this primer, we explain what Product Qualified Leads are and how you can use them to drive more effective upsell for your revenue teams

12 min read

When to adopt product-led growth and when to ditch it | Troops founder Scott Britton

Scott Britton explains when PLG worked and when Troops had to rely on a sales-led motion.

1 min read

Figma: Redefining the boundaries of design, again

We analyzed Figma's org chart and its growth journey to understand its grand vision for design

9 min read