The growth secrets that helped scale Heroku | Christopher Lauer, Head of WW Online Sales at Heroku

Nathan Wangliao1 min read
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Heroku is huge. Like, really really huge. It processes 60+ billion requests per day, and 13 million apps have been built with it.

And Christopher Lauer has been there right from the beginning. He joined Heroku when it was just a handful of employees and has been building its self-serve engine ever since.

In this episode he shares a few golden nuggets about product growth, like why we should be more patient when working on growth, how to run the right experiments, and how to identify conversion signals.

Chris has been working on PLG and PQL before these terms even existed. And what he taught me in our podcast wasn’t anything I heard from anyone else!

Connect with Chris on Linkedin if you have more questions.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin and Twitter.

If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

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