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Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine.
Which were the most impactful ones?
We interviewed him to find out!
Listen to the full episode (link in comments 🔻) to hear about how Perpetua
- Perfected their self-serve and onboarding flow
- Built a referral program that generated tons of customers
- Figured out a usage-based pricing model that works!
Connect with Joe on Linkedin for more information.