How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security

Nathan Wangliao1 min read
Listen on:
spotifyapple

If you want to listen on any other podcasting platform, click here

Very Good Security isn’t Mahmoud Abdelkader’s first rodeo.

Learn how he helped build a Series C PLG powerhouse.

VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup.

From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since he was selling to developers.

In our interview, we discussed:

  1. How VGS develops a deep knowledge of their customers (every startup is ‘customer-obsessed’, but VGS really goes the extra mile!)
  2. What Mahmoud means when he says PLG is really about ‘customer-driven adoption’
  3. What were the pitfalls they encountered as they scaled the GTM motion

Connect with Mahmoud on Linkedin or Twitter for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly

Subscribe

Latest articles

5 challenges every scaling PLG revenue team faces – and what to do

Every PLG team will run into hurdles as they scale. Here's how to get over them, based 100s of conversations with revenue & growth leaders.

10 min read

Alex Younes: Efficient Strategies To Maximize Early Stage Sales Efforts

Dovetail’s Enterprise Business Lead Alex Younes shares high-impact self-service strategies for early stage PLG companies to operate efficiently and effectively

6 min read

Christof Jaritz: How to create SaaS products that stay in-demand

Customisation and customer conversations are the secret to keeping SaaS solutions in-demand.

5 min read