How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security

Nathan Wangliao1 min read
Listen on:

If you want to listen on any other podcasting platform, click here

Very Good Security isn’t Mahmoud Abdelkader’s first rodeo.

Learn how he helped build a Series C PLG powerhouse.

VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup.

From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since he was selling to developers.

In our interview, we discussed:

  1. How VGS develops a deep knowledge of their customers (every startup is ‘customer-obsessed’, but VGS really goes the extra mile!)
  2. What Mahmoud means when he says PLG is really about ‘customer-driven adoption’
  3. What were the pitfalls they encountered as they scaled the GTM motion

Connect with Mahmoud on Linkedin or Twitter for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly


Latest articles

Using machine learning to prioritize leads

Understanding what kind of ML approach works best for finding Product Qualified Leads, based on what the best companies do.

5 min read

HeadsUp raises $8m seed round to help GTM teams use data to accelerate revenue

Why we built HeadsUp and how we believe it will change the way go-to-market teams work with data

5 min read

Vercel’s edge: profile of a killer sales-assist motion

Learn all about how to do sales-assist well. Revelations from Vercel, and also Zapier, Confluent, and more.

6 min read