PLG secrets to drive monetization and expansion | Rajan Sheth, Partner at Hypergrowth, fmr VP of Growth and Self-Service at JumpCloud

Nathan Wangliao1 min read
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What took JumpCloud to $2b and Heroku to millions of users?

We recorded a podcast episode that gives you a glimpse.

Rajan Sheth led growth at both JumpCloud and Heroku, and is currently a Partner at HyperGrowth Partners.

He’s been working on PLG before anyone called it ‘PLG’.

Most companies are still dipping their toes into product-led motions or trying to figure out the playbook. So it was a great opportunity to speak to someone who’s seen the movie many times.

Have a listen to this episode to find out:

  1. Why you should always start your monetization efforts by looking into engagement
  2. What monetization looks like at the early-stage, growth-stage, and beyond!
  3. How to hire and build out a world-class growth team

Connect with Rajan on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

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