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Not every product-led company sells to tech startups.
Some customers are just a little more traditional.
So what do you when your customers aren’t used to buying with a self-serve motion? Does that mean you have to give up being PLG?
Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or RFP.
Listen to this episode to find out:
- What Rohan’s playbook is when faced with a RFP
- How to think about navigating more traditional enterprise customers
- What to do when competing against more top-down, sales-led companies
Connect with Rohan on Linkedin for more information.