PLG only works when your market is sufficiently educated | Shrikant Mudliar, Product Lead – Growth at Airmeet

Nathan Wangliao1 min read
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Shrikant Mudliar, who leads many product-led growth initiatives at Airmeet, shared a radical opinion.

Do you think becoming PLG is a decision your company can make on its own? 

Think again 🤔

Going PLG successfully doesn’t mainly depend on what your company does, it depends on your customers and your market. 

Listen to this podcast to understand:

  1. Why your PLG initiatives might fail, even if you do everything right
  2. Why the market needs to be ready and educated about your category before self-serve becomes a big hit with your users
  3. How to tell if your own category is ripe for PLG
  4. How to run experiments and build viral growth into your product

… and much more!

For more growth in PLG, check out this article and this podcast.

Connect with Shrikant Mudliar on Linkedin.

If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

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