If you want to listen on any other podcasting platform, click here.
Shrikant Mudliar, who leads many product-led growth initiatives at Airmeet, shared a radical opinion.
Do you think becoming PLG is a decision your company can make on its own?
Think again 🤔
Going PLG successfully doesn’t mainly depend on what your company does, it depends on your customers and your market.
Listen to this podcast to understand:
- Why your PLG initiatives might fail, even if you do everything right
- Why the market needs to be ready and educated about your category before self-serve becomes a big hit with your users
- How to tell if your own category is ripe for PLG
- How to run experiments and build viral growth into your product
… and much more!