Growth
GrowthPLG Masters

Christof Jaritz: How to create SaaS products that stay in-demand

Customisation and customer conversations are the secret to keeping SaaS solutions in-demand.

Rachel Chia5 min read
GrowthPLG Masters

Georgios Gatos: This PLG tactic helped Toggl double its free-to-paid conversion

Georgios shares a tactic he used at Toggl that 2x'ed free-to-paid conversion rates

Mitchell Tan6 min read
GrowthPLG MastersSales

How Vercel’s Product Advocates team blends PLG sales with customer support

Vercel CRO and Senior Director of Growth share insights into how they built an innovative go-to-market organization for their PLG motion

Mitchell Tan7 min read
GrowthPLG Masters

Christopher Reuter: PLG Strategies for Open Source Products

Chris shares learnings on building a PLG motion in the constraints of an open-source company, which can't collect data from many free users.

Mitchell Tan5 min read
GrowthPLG Masters

Bulut Akışık: The Biggest PLG Misstep and How To Avoid It

Jotform’s VP of Growth Bulut Akışık discusses why understanding customers is crucial for product development and sales for product-led growth companies

Mitchell Tan5 min read
GrowthPLG Masters

Chang Chen: Freemium or free trial? Here’s how to pick

Otter's Head of Growth shares her experience experimenting with free trial vs freemium. Find out which might work better for your PLG company

Rachel Chia5 min read
GrowthPLG Masters

Sadra Boutorabi: How to build a free tool that drives millions in revenue for your SaaS company

Making a little app that users can access for free can bring in lots of customers and revenue. Here's how.

Mitchell Tan6 min read
GrowthPLG Masters

Allen Liao: How to turn passive users into power users

Learn how Lucid's product team engages its users to convert them into fans and even evangelists for the product.

Nathan Wangliao7 min read
GrowthPLG Masters

Shrikant Mudliar: Ask how ready your market is for Product-Led Growth

Shrikant shares tips on the right timing for a PLG go-to-market strategy, and how to best position your SaaS product to take full advantage of it

Mitchell Tan6 min read

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