3 growth experiments that improved Github’s conversion by 20+% | Thibault Imbert, VP of Marketing and Growth, Github
In 2020, Github ran a simple 2 week experiment. The result? Dramatically more free AND paid signups. Here's how.
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The Product Led Sales Podcast
Weekly conversations with top Sales, Revenue Operations and Growth leaders
How Snyk fashioned a bespoke journey for each of its users | Ethan Schechter, VP of Sales at Snyk
Listen to this episode to find out how Snyk used this personalization to grow its user base rapidly.
Growth strategies that took HashiCorp from open source to PLG | Caroline Guo, Head of Growth at HashiCorp
HashiCorp's Head of Growth shares her hard-earned learnings from 4 years of hypergrowth.
How Netlify built its PQL engine with data | Drew Teller & Visakan Jayakumar, Growth at Netlify
A deep dive into how Netlify built out it's PQL system from scratch.
How Evernote worked with its data team to boost conversions | Senior Director of Product, Growth at Evernote
How does data from its hundreds of millions of users help boost Evernote's growth?
Why CircleCI made its free plan even more generous | Sammy Shreibati, VP of Product, Growth at CircleCI
How to structure your free plan so that it fits your needs and your product.
Remaining focused on SMBs as an IPO company | Grant Freeman, Chief Customer Officer of Thryv
Learn how Thryv continues to focus on SMBs as it scales.
Uncommon lessons scaling Hubspot from seed to IPO | Mark Roberge, Founder & MD of Stage 2 Capital, former CRO of Hubspot
Lessons from Hubspot's former CRO, especially on how to survive the transition from a traditional top-down company to product-led growth.
How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security
Very good security takes customer obsession to a whole new level. Find out why this made them really really good at product-led growth.
Perpetua’s approach to building an outstanding user experience | Joe Rideout, Co-President at Perpetua
What initiatives did this 5-year-old PLG company adopt that helped their user experience improve dramatically?
