Uncommon lessons scaling Hubspot from seed to IPO | Mark Roberge, Founder & MD of Stage 2 Capital, former CRO of Hubspot

Nathan Wangliao1 min read
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Most traditional SaaS companies will not successfully pivot to PLG.

They will be disrupted by PLG challengers just like on-prem companies vs the cloud.

This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He’s seen how hard it’s been for many top-down companies to try to go bottoms-up.  

Listen to the episode to understand:

  1. Why it’s so hard to pivot into PLG
  2. The only way to survive the transition if you are dead set on becoming PLG – the playbook that Hubspot used
  3. How to develop your PLG go-to-market tech stack and why growth stage companies are better off buying tech rather building in-house

Follow Mark on Linkedin for more such content. Also check out Stage 2 Capital’s Accelerator programme that just launched! 

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin

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