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Most traditional SaaS companies will not successfully pivot to PLG.
They will be disrupted by PLG challengers just like on-prem companies vs the cloud.
This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He’s seen how hard it’s been for many top-down companies to try to go bottoms-up.
Listen to the episode to understand:
- Why it’s so hard to pivot into PLG
- The only way to survive the transition if you are dead set on becoming PLG – the playbook that Hubspot used
- How to develop your PLG go-to-market tech stack and why growth stage companies are better off buying tech rather building in-house