Growth strategies that took HashiCorp from open source to PLG | Caroline Guo, Head of Growth at HashiCorp

Nathan Wangliao2 min read
Listen on:
spotifyapple

If you want to listen on any other podcasting platform, click here.

HashiCorp started as an open-source tool.

It’s now a $6B public company with PLG, enterprise, and open-source products.

Caroline Guo, HashiCorp’s Head of Growth, shared with us how HashiCorp built a cutting-edge internal engine for its PLG motion.

Here are some of the learnings we discussed on the latest episode of the Product Led Sales podcast:

  • The data available from open-source products differs from sales-led and product-led products. HashiCorp had to retool it’s approach to data as it moved into PLG.
  • Product and GTM teams in PLG should be goaled against a standardized set of metrics. Listen to the episode to hear Caroline deep dive into the exact metrics HashiCorp cares about at each step of the user journey.
  • How HashiCorp enriches its Salesforce to arm its sellers with product usage data and PQL scores

…and much much more in the full episode!

Connect with Caroline on Linkedin for more PLG insights!

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly

Subscribe

Latest articles

Vercel’s edge: profile of a killer sales-assist motion

Learn all about how to do sales-assist well. Revelations from Vercel, and also Zapier, Confluent, and more.

6 min read

5 genius emails from top PLG companies

The best SaaS companies out there are communicating with their users in hyper-personalized ways.

4 min read

The 3 ingredients of PLG success

HubSpot’s secret formula for knocking it out of the park as a PLG product.

3 min read