Remaining focused on SMBs as an IPO company | Grant Freeman, Chief Customer Officer of Thryv

Nathan Wangliao1 min read
Listen on:

If you want to listen on any other podcasting platform, click here.

It’s almost a truism that companies move upmarket as they scale.

Must that always be the case?

In this episode of the podcast, we spoke to Grant Freeman, the Chief Customer Officer of Thryv. Thryv is an end-to-end business management software for small businesses that has scaled to $1b in revenue while staying laser focused on SMBs.

Grant shares with us why Thryv has decided to stay focused, and how it has been able to create a culture of customer-orientation despite Thryv growing into a pretty large company itself. 

He also challenges some myths, such as serving SMBs is not scalable, and SMBs are not ‘worth it’ because of the low ACVs. 

Connect with Grant on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly


Latest articles

Using machine learning to prioritize leads

Understanding what kind of ML approach works best for finding Product Qualified Leads, based on what the best companies do.

5 min read

HeadsUp raises $8m seed round to help GTM teams use data to accelerate revenue

Why we built HeadsUp and how we believe it will change the way go-to-market teams work with data

5 min read

Vercel’s edge: profile of a killer sales-assist motion

Learn all about how to do sales-assist well. Revelations from Vercel, and also Zapier, Confluent, and more.

6 min read