Can you really get away with zero outbound sales or marketing? | Christopher Reuter, Head of Growth at Prefect

Nathan Wangliao2 min read
Listen on:
spotifyapple

If you want to listen on any other podcasting platform, click here.

When it comes to product-led growth, Prefect is as purist as it gets. It does no promotional sales or marketing – even to its free users!

Christopher Reuter is Prefect’s Head of Growth, and one of the most PLG-inclined people I’ve spoken to.

If you are looking for PLG content that gets really specific and tactical, this episode is not to be missed.

Why listen? Here’re all the topics Chris dropped some truth bombs around:

  1. How to know if your customers are respond to direct sales, or if you should let content and community do the heavy-lifting
  2. Why many companies eventually have to layer on sales-led motions, and when to do so
  3. How to monetize an open-source user base, and what unique data challenges open source companies face
  4. Why Prefect turned off its ads and what was the impact
  5. What’s a ‘pairwise matrix’ and how he uses it to measure activation

Connect with Chris on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

Readers from 100s of top PLG companies get our insights, tips, and best practices delivered weekly

Subscribe

Latest articles

5 challenges every scaling PLG revenue team faces – and what to do

Every PLG team will run into hurdles as they scale. Here's how to get over them, based 100s of conversations with revenue & growth leaders.

10 min read

Alex Younes: Efficient Strategies To Maximize Early Stage Sales Efforts

Dovetail’s Enterprise Business Lead Alex Younes shares high-impact self-service strategies for early stage PLG companies to operate efficiently and effectively

6 min read

Christof Jaritz: How to create SaaS products that stay in-demand

Customisation and customer conversations are the secret to keeping SaaS solutions in-demand.

5 min read