A masterclass in pricing and packaging SaaS products | Georgios Gatos, Chief Revenue Officer, Toggl

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Georgios has tried dozens of experiments at Toggl. 

On today’s episode we get to hear his most interesting results.

Toggl is a time-tracking tool loved by more than 1 million users globally. That also means they have a lot of data to learn from and experiments to run. And Georgios is one of the most thoughtful and curious experimenters I’ve met, especially when it comes to pricing and packaging his products!

Here are just a few experiments we discussed:

  1. Should you push your free users to do a trial of the premium product, before they are allowed to stay on the free plan?
  2. Should you bundle seats (e.g., bundles of 5) or charge for each incremental user?
  3. What’s this one pricing change that resulted in much more expansion with enterprise users?

Listen to the full episode to hear much much more!

Connect with Georgios on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

If you have questions for me about PLG, growth, or marketing, here’s my Linkedin and Twitter

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