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“We’re building a cathedral at Vercel.”
We knew this episode would be a great one when Kevin brought this up at the start of the recording.
Vercel is one of the hottest product-led startups with a ton of love amongst developers. And we are certain that listeners want to understand what they are doing and how they think about PLG.
Morgane Palomares and Kevin Van Gundy came onto the podcast to pull back the curtain on Vercel’s go-to-market. Here’s what you can catch in this episode:
- Vercel’s ‘product advocates’ team – what is it, how is it different from sales or sales-assist, and how did they build it up?
- The unique advantages and challenges of building an open-source product
- Some common pitfalls in PLG GTM that Morgane and Kevin have seen across the years