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How do you grow your PLG product? What are the metrics you should look out for? How do you prioritize between different customers and their needs?
Product Growth in PLG is still very much uncharted territory, and to help everyone get smart on it we spoke to one of the pioneers in this space. Partho has been running product growth teams for almost at decade at companies like Unbounce, Bananatag, and now Hootsuite. If anyone knows PLG, PQLs, and product data inside out, it’s him.
Have a listen to this episode if you’ve been thinking about how to grow and monetize your product. If you want to reach out to Partho, here’s his LinkedIn.