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Have you seen a company build a free tool just to attract customers?
Clearbit’s Weekly Visitor Report and CoSchedule’s Headline Analyzer come to mind.
Sadra Boutorabi is someone who is no stranger to this strategy. As co-founder and head of growth of Namescan, he built and launched a free tool, and helped to secure the first $1m in revenue for the company.
Today, Sadra leads growth at Tiny, a fast-growing company that provides an open-source rich text editor.
On this episode we discussed:
- When is it a good idea to launch a free tool for lead gen
- How to decide what free tool to build
- How much resources to dedicate to this initiative
- What other growth initiatives and experiments he has been running
Connect with Sadra on Linkedin for more information.
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